主题：Making Innovation Happen: Creating Value through Entrepreneurship
主讲人：David Knull
讲座摘要：
Innovation is fundamental to all economies, societies and organisations as a means of creating both financial and social value. Innovation is delivered by entrepreneurial management, defined as a specific set of capabilities and competences. Entrepreneurship is therefore a key driver of economic growth and addressing social and environmental problems the state cannot address. The module introduces students to the new venture development process; identifying an opportunity, developing a feasible and viable business concept and planning an independent enterprise.
嘉宾介绍：
David Knull is career sales, marketing, and business development professional with 20 years’ cross-industry experience ranging from large corporates to SMEs and start-ups. He has successfully undertaken roles in the USA, UK and in Greater China.He has significant experience in entrepreneurial business development, operations and management. Furthermore, he is a lecturer at Kingston University within the department of Strategy, Marketing and Entrepreneurship and he is a visiting scholar at Beijing International Studies University. David holds a Bachelor of Science in marketing and communications from the University of Maryland and an MBA from Kingston University.
（主办：学生事务与职业发展办公室、MBA教育中心）
