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IE Lecture | Fernando Cortinas教授:多极世界的全球竞争——从马可·波罗到“一带一路”看丝路精神再现

    在全球化的背景下,管理者将世界视为一个市场。全球市场的多样性使跨境营销成为一项艰巨而复杂的任务,那么,该如何应对全球化的市场呢?从Marco Polo的游记故事到今日热议的一带一路,如何解读和传承丝路精神呢?

 

      515日(周一),上外MBA中心特邀西班牙IE商学院的教授Fernando Cortinas为同学们作"Global Competition in a Multipolar World: Rediscovering the Spirit of the Silk Road from Marco Polo to the OBOR Initiative"的主题演讲。

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讲座安排

 

讲座主题:
 

多极世界的全球竞争:从马可·波罗到“一带一路”看丝路精神再现

Global Competition in a Multipolar World: Rediscovering the Spirit of the Silk Road from Marco Polo to the OBOR Initiative 
 

讲座时间:
 

2017年5月15日(周一)14:30-16:30

Monday, May 15th, from 14:30 to 16:30
 

讲座地点:
 

上海外国语大学虹口校区(大连西路550号)

MBA案例教室

SISU HongKou Campus,550 West Dalian Road 

MBA Lecture Room
 

报名方式:
 

在读学生:学生综合管理平台"activity"栏目

IMBA/MBA Students: "Student Management System"-"activity" column

其他同学:微信回复"Competition+姓名+联系方式"报名

Others: Wechat reply"Competition+name+tel. "to apply
 

讲座嘉宾

Prof. Fernando Cortinas
 

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      Fernando Cortinas has almost 25 years of teaching experience. He is a Harvard MBA, whose substantial teaching experience is matched by a diverse corporate career path ranging from McKinsey to manufacturing and telecommunications. 

 

      An honors graduate from the Catholic University, he spent five years in Deutsche Babcock Group, working in Argentina and Germany. He has a Masters and MBA from Harvard Business School. After graduating he began working at Telefónica Group. Since 2014, he has served as Director of Market Development at Telefonica Digital, with responsibilities for more than 20 countries in America, Asia and Europe. He also held other positions within Telefonica Group, such as CEO of Katalyx Catalogs and at Telefonica B2B.

 

      He has a passion for history and international marketing and continues to travel the world, "when I teach international marketing I want to know first-hand what I am teaching is not just from books". He has visited 90 countries with his job, master classes and consulting practice. 

 

      He speaks Spanish, English, Portuguese, Italian and German.

 

      At IE Business School, he has been teaching since 1992. Over the last 25 years he has taught different courses in the field of marketing, mainly International Marketing, Marketing Strategy & Planning, Marketing & New Technologies, and Marketing for Telco & Digital Business. He is also a visiting professor at other Universities in Europe, Africa and Latin America.

 

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