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NEOMA Lecture | Prof. Jean Pfeifer:Client Experience Management

      客户体验是客户根据自己与企业的互动产生的印象和感觉。产品、服务对消费者来说是外在的,体验是内在的、存于个人心中,是个人在形体、情绪、知识上参与的所得。那么什么是客户体验管理呢?客户体验管理对于企业的发展有什么样的作用呢?512日晚(本周五)上外MBA中心特邀Prof. Jean Pfeifer“Client Experience Management”的主题讲座,向同学们分享其在客户体验管理方面的研究成果和管理心得。

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讲座安排

讲座主题:

客户体验管理

Client Experience Management

讲座时间:

2017512日(周五)18:30-20:30

May 12, 2017 (Friday) 18:30-20:30

讲座地点:

上海外国语大学虹口校区(大连西路550号)

MBA案例教室

SISU HongKou Campus,550 West Dalian Road 

MBA Lecture Room

报名方式:

在读学生:学生综合管理平台"activity"栏目

IMBA/MBA Students: “Student Management System”-"activity" column

其他同学:微信回复“Client experience +姓名+联系方式报名

Others: Wechatreply“Clientexperience ”to apply

讲座内容

本次讲座,Prof. Jean Pfeifer 将与大家分享:

1. What is the client experience and the importance for enterprises to get market share.

2. Learn the various components of the client experience management.

3. Various success stories of companies who managed to get a clear competitive advantage while increasing sales and revenues.

4. How to win clients and capture value through client experience management.

5. Some methodologies to win customers while increasing your price margin, especially in saturated and competitive markets.

6. Q&A

讲座嘉宾

Prof. Jean Pfeifer

NEOMA大学国际管理顾问和讲师

Switzerla 商业经济学硕士和人类系统工程硕士

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      Jean Pfeifer拥有20年成功的职业生涯,在大公司担任各种管理和战略职位。他最初为瑞士联合银行(瑞士联合银行)工作多年,在不同的地点从事许多不同的职能和工作(如日内瓦,苏黎世,伦敦,新加坡,东京)。2011年,他离开公司,在商学院成为国际管理顾问和讲师(如HECNEOMA,苏黎世和日内瓦大学,瑞士金融学院)。他主要为全球知名公司讲课和提供咨询。他拥有瑞士洛桑大学的经济学学位,商业经济学硕士和人类系统工程硕士。

 

Jean Pfeifer has a 20-years successful career holding various managerial and strategic positions in large companies. He first worked for UBS (Union Bank of Switzerland) for many years in different functions and in various locations (Geneva, Zurich, London, Singapore, Tokyo). He left the corporate world in 2011 to become international management consultant and lecturer at Business Schools (HEC, NEOMA, Universities of Zurich and Geneva, Swiss Finance Institute). He mostly teaches and consults for prestigious companies across the globe. He has a degree in economics from the University of Lausanne, Switzerland, a Master in Business Economics and a Master in Human Systems Engineering.

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上海外国语大学MBA项目
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