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IE商学院教授讲座:How Zara Conquered the World of Fast Fashion and Retail

Date: Apr 12th
Time: 15:15-16:45
Professor: Marta Garcia of IE School of Human Sciences and Technology 
Topic: How Zara Conquered the World of Fast Fashion and Retail!
 
In this award-winning case by IE Professor Marta Garcia, you will examine the key success factors of Inditex, the parent company that owns Zara, Pull & Bear, Massimo Dutti, etc.? Despite its no-advertising policy, Zara is one of the most valuable and well-known brands in the world.? Main topics will include communication strategies, customer analytics, and technology. 
 
The challenge will put your creative and analytical skills to work. Take advantage of a great opportunity to explore new territories for Zara to conquer next.
 
Bio 
Carla Szemzo is the Senior Associate Director for IE Master Programs, Postgraduate Admissions. She has almost 10 years of professional experience in communications, marketing & sales, and consulting. She has lived in New York, Buenos Aires, Caracas and Madrid. 
Carla has worked in top international communication consulting firms, such as Burson-Marsteller and Pizzolante Strategic Communications and for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others.
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