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圣地亚哥州立大学SHA Bey-Ling教授 “精准公关:美国公共关系职业”主题讲座

11月26日,来上外MBA,
圣地亚哥州立大学SHA Bey-Ling教授
带您一起感受公关力量!
 
讲座主题
精准公关与美国公共关系职业
Accreditation in Public Relations and the State of Professionalism in the U.S. Public Relations
讲座时间
2017年11月26日18:30- 20:00
讲座地点
上海外国语大学虹口校区1号楼108教室
报名方式
在读学生:学生综合管理平台"activity"栏目
 
内容概览
公共关系是一门应用性很强的课程,
几乎任何组织都离不开公共关系,
如何精准公关?
美国公共关系职业又是怎样一番景象?
 
嘉宾介绍
 
圣地亚哥州立大学SHA Bey-Ling教授
 
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SHA Bey-Ling, Ph.D., APR, is professor and director in the School of Journalism and Media Studies. She is an award-winning public relations researcher, teacher, and practitioner, who is active in professional and community organizations. Dr. Sha's primary research program examines the intersection of identity and public relations. Her other research areas include international public relations, activism, and gender. Dr. Sha’s scholarly work has been published in Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Journalism & Mass Communication Quarterly, and Journal of Promotion Management, as well as various book chapters. She is the 2016-2018 editor-in-chief of the Journal of Public Relations Research. For her teaching, Dr. Sha was honored by the Public Relations Society of America as its 2012 Outstanding Educator of the Year. She also won the 2007 Outstanding Faculty Award from San Diego State University and the 2004 Outstanding Faculty Award from the University of Maryland, College Park. With Dr. Glen Broom, Dr. Sha has also done paid and pro bono consulting work in public relations, with such clients as Microsoft Corp., Perrier-Vittel, and Premier Aircraft Sales Inc., among other organizations. The San Diego chapter of the Public Relations Society of America named Dr. Sha its 2007 Professional of the Year. Her pro bono professional work won the 2010 Outstanding Advocacy Award from the National PTA® and the 2005 President's Award from the International Listening Association. Nationally, Dr. Sha was the 2014 chair of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations. She holds a Ph.D. in mass communication from the University of Maryland at College Park.
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